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McDonald’s will roll out ArchIQ, an artificial intelligence platform to power restaurant operations, as part of its Next strategy.
Manager: "Can you check the CCTV from last night?" Me: "I can. Why? What happened?" Manager: "Just pull up the CCTV for the drive-thru, from about 12:30 AM onward." I do so and see a young guy pull up to the drive-thru.
McDonald's is putting ads on its drive-thru menu as part of a "limited" pilot at company-owned restaurants, according to a report from Bloomberg . Drive-thru locations included in the test will show ads from other brands on digital menu boards after a customer places their order, which they'll see while they wait for their meal. In a statement to Bloomberg , a McDonald's spokesperson says the test allows the company to explore "ways to share post-purchase content that customers may find helpful, relevant, or interesting." McDonald's didn't immediately respond to The Verge 's request for comment. As noted by Bloomberg , selling ads on McDonald' … Read the full story at The Verge.