McDonald’s is testing ads on its drive-thru menus
The Verge·0 points·Emma Roth·8 days ago·theverge.com
McDonald's is putting ads on its drive-thru menu as part of a "limited" pilot at company-owned restaurants, according to a report from Bloomberg . Drive-thru locations included in the test will show ads from other brands on digital menu boards after a customer places their order, which they'll see while they wait for their meal. In a statement to Bloomberg , a McDonald's spokesperson says the test allows the company to explore "ways to share post-purchase content that customers may find helpful, relevant, or interesting." McDonald's didn't immediately respond to The Verge 's request for comment. As noted by Bloomberg , selling ads on McDonald' … Read the full story at The Verge.
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