mcdonalds
10 stories and discussions about mcdonalds, aggregated from every source we track.
McDonald's is increasingly using artificial intelligence to guide menu prices across the US and some global markets, a plan that aims to boost headquarters' profit but risks alienating customers and attracting…
McDonald's is using AI to set menu prices in franchises across the world by estimating customers' "willingness to pay" for items at each store.
McDonald’s will roll out ArchIQ, an artificial intelligence platform to power restaurant operations, as part of its Next strategy.
McDonald's is putting ads on its drive-thru menu as part of a "limited" pilot at company-owned restaurants, according to a report from Bloomberg . Drive-thru locations included in the test will show ads from other brands on digital menu boards after a customer places their order, which they'll see while they wait for their meal. In a statement to Bloomberg , a McDonald's spokesperson says the test allows the company to explore "ways to share post-purchase content that customers may find helpful, relevant, or interesting." McDonald's didn't immediately respond to The Verge 's request for comment. As noted by Bloomberg , selling ads on McDonald' … Read the full story at The Verge.