I prefer the punny term "Soup opera". (It's full of supes.) It doesn't need to be gendered, women love many of the superhero movies and TV shows, too. There's also plenty of women that are fans of wrestling, as well.

Also, I say it with affection. I love my soup operas. Our culture has come to have negative connotations to the term "soap opera" and also to the term "wrestling", because of the association with lowest common denominator storytelling, but it is harder than it looks and mass appeal isn't something to scoff at.