Note that the red area on the map in the article is Härjedalen, which has an area of 11,405 km^2, 1.1M hectares, 2.8M acres.

The purchased forest (15k hectares, 37k acres) is therefore ~1.3% of the region.

https://en.wikipedia.org/wiki/H%C3%A4rjedalen

That’s a strange map in the article. It makes it looks like he’s bought all of Härjedalen, rather than two orders of magnitude less. It’s still a chunky piece of land, but it’s definitely not that big.

He's a huge cross country skier so he probably wants his own little playground

I don't know exactly where the land is, but according to media it's south of Storsjö kapell [0]. There's plenty of fell there, and he can't just build whatever he wants even if he owns the land. When a billionaire says he spent $22 million to by it for recreation, I don't see a big reason to not believe him, there's not much else he can use it for.

It's not far from Funäsdalen which is a relatively popular ski resort [1], there are also hiking trails and similar [2].

The seller SCA is Europe's biggest private forest owner and owns 2.7 million hectares by the way.

[0] https://maps.app.goo.gl/hQp2Rw9tM6kWTuTdA

[1] https://funasdalen.se/en/winter/skiing/cross-country-skiing/

[2] https://funasdalen.se/en/summer/hiking/

If you believe in global threats from AI, global warming, Russia and/or China, this probably isn't a bad place to build a bunker.