The Disney+ ad-free plan is now more expensive than Netflix's.

163 points•Brajeshwar•6 days ago•188 comments•

188 comments

avgDev6 days ago
Oof. I guess sailing the high sees is back on the table.

We are back to cable pricing, but shows and movies are all over the place and now we need multiple apps to track us.

rjh296 days ago
It's funny because everyone predicted this would happen back when Netflix had everything and was $5. "Eventually other companies are going to make their own apps, put in ads, increase prices and we'll be back to $80 a month"
triceratops6 days ago
Ok but we've saved thousands of dollars until it finally happened.
tpmoney6 days ago
For now we’re still better than cable because you don’t need to stay subscribed to everything just because you want to watch something. Especially in this modern age of “dump a whole season at once and then spend 2 years making the next season”. You can subscribe to something for a month to watch the latest season and then drop the subscription.
kyriakos6 days ago
In the meantime Netflix content is getting worse, possibly they reached the threshold which customers can't excuse the expenditure.
p0w3n3d6 days ago
1. Destroy the competition 2. You're finally a monopoly 3. Profit!
joshstrange6 days ago
We are worse than cable pricing at this point from what I can see.

It's absurd that piracy is the _best_ user experience. 1 app, 1 place for your content, no licensing deals to worry about, no outrage pulling old episodes, local streaming, the list goes on.

You literally cannot pay (legally) for a better experience, and that makes me sad.

hypendev6 days ago
Exactly this.

Streaming services have become the worst of all worlds.

As an EU citizen, even tho I pay for Netflix and Prime, I cannot access most of the content there as even tho it exists on the service because it's not available in my country.

Amazon prime has 2 good shows and just a bunch of D-tier movies or some 35+ year old ones. It's mostly worthless.

Netflix region locks a whole lot of content or removes it after some time. I can't watch some great movies and TV shows because "oh we don't have rights for this region".

Meanwhile, piracy provides a user experience that not just lets me access all of their content - one I'm already paying for - anywhere, but also lets me access movies and shows that would otherwise not be found anywhere else, including regional movies and short movies.

scottyah6 days ago
I really like AppleTV, and find it to be a much better experience than pirating ever was. For one, the resolution is always great, secondly, I don't have to know what I want to watch, and third pretty much everything on there is good. My habits have changed though, I don't spend nearly as much time watching tv compared to the college days.
yreg6 days ago
How is that absurd?

Of course with piracy you can have all the content available everywhere forever.

How do you expect a law-abiding company to match that with content they don't own? Unless we abolish copyright.

joquarky6 days ago
Also no revising the show due to expired music licenses, change in the director's mood, etc.
windexh8er6 days ago
There's literally no reason to pay anymore. Even if you want to do the right thing they moved the goal posts every year, if not more. Paying for no ads? Have ads anyway!

Zero options to get the content you want at a fair price. Plus, OpenAI and Anthropic have paved the way for everyone: any content you can find online is fair game! I don't download any content. But, hey, if my agent does? I mean OpenAI and Anthropic can't control their agents. How could I possibly be expected to?

mixdup6 days ago
>We are back to cable pricing

People expecting that the content companies were going to just accept lower revenue forever and not eventually get back to cable pricing were fooling themselves

In fact, the content companies are planning on making more money than they did under cable because since they're selling direct to the consumer, there's no DirecTV/Comcast/Charter middleman taking a slice anymore

Of course they'll sell through those intermediaries and take a cut but it will be much less than the cable companies were getting before, and will just go into the marketing cost bucket

Jcampuzano26 days ago
Then they're just eventually going to lose out to things like short-form content and services like live streaming that younger generations are moving towards.

I wouldn't be surprised if they end up basically exactly like cable, where the only people who hang around end up being the older generations in the decade to come.

cogman106 days ago
> People expecting that the content companies were going to just accept lower revenue forever and not eventually get back to cable pricing were fooling themselves

Well that sort of happened for the music industry. I think people thought the video industry would follow a similar path where a few providers offer very large catalogs and then pay the media owners per play.

Instead these media owners got greedy and every media producing company decided it also needed to be a streaming company. But further, they licensed the media out exclusively to single streaming companies.

I'm also certain nobody expected that bought digital media would simply evaporate due to licensing.

Don't get me wrong, if the music industry could get away with the same move they would. But there's simply a lot more music and the ecosystem is too well established.

JoshTriplett6 days ago
There was precedent, in the form of music. Music did get wildly better than "buy a CD", and the norm for music purchasing is zero DRM and files you own forever. So it wasn't an unreasonable expectation to hope the same would happen for video.
drob5186 days ago
Spot on. They discounted to encourage the transition away from cable and DVR (remember TiVo?) to streaming and then they raise prices to the magical “fraction of monthly budget for entertainment” level that everyone (cable, too) works up to. Every company is going to try to get you to give them all of what you’re willing to pay. When cancellations are greater than new subs, they’ll stop and wait for inflation and rising wages to catch up again. That’s the game. That’s always going to be the game.
iugtmkbdfil8346 days ago
I don't know about expect companies to accept lower revenue, but I certainly expect value for the money paid and I am personally seeing less and less of it. Surely, it is a dance of what the customer is willing to swallow. At this point, wife's habits are the only thing keeping our household from becoming disney-free. It is a shame, because as a platform, Disney+ did have a decent selection after it acquired hulu.
bs72806 days ago
I would argue we have a duty to do so, as a counter incentive to the network and streaming execs for making it so annoying and inconvenient to watch anything. I do not pay for YT TV w/ NFL Sunday Ticket, but there was one weekend last year where ESPN and Google were fighting, and no NFL games were shown on YT TV.

There have been times where I will pay to "own" instead of rent a tv show I really like, and then a year later that streaming service loses the rights to it, and so do I.

afavour6 days ago
On the other hand, we're back to cable pricing except everything is on demand and there's no need to match any channel timetable when you want to watch a show. So it's not all bad.

In a way I feel today's environment is less conducive to pirating than it used to be. So many fewer people have any kind of "always on" computer these days, they're using phones and tablets instead. Not to mention locked down App Stores, etc.

LgWoodenBadger6 days ago
On the other other side, a lot of content is unavailable in more permanent forms, so if you want to watch something again, you're entirely at the mercy of the content provider. e.g. The Norsemen on Netflix. If I ever want to watch that in the future, I need to subscribe to Netflix and hope they still have it in their catalog. I can't find a blu-ray or dvd.
add-sub-mul-div6 days ago
We've had DVRs since 1999 so scheduling hasn't been an issue for a long time. And the commercials with a real TV DVR are skippable, unlike with streaming.
ajsnigrutin6 days ago
That's today... give them time.

In slovenia, one of the media houses demanded from telcos (iptv providers) to disable skipping ads when timehshifting shows (for the first 3 days), so even if you're watching a show that was on yesterday, you can skip forwards/backwards all over the show, but you can't skip over the ads (currently you can skip forwards over the ads only "a lot" (like 10 minutes), then slowly skip backwards until you reach the end of the ads, but it's a pain).

So yeah... cameras tracking your eyes (that you're not turning away or going to pee during ads) are next, and then the "drink the verification cam".

( https://siol-net.translate.goog/novice/slovenija/nova-pravil... )

andrew_lettuce6 days ago
We've had dvrs for forever though, we just used to record a lifetime's with of content and then view it when we wanted, and slip the commercials!
o_m6 days ago
Don't give them any ideas. Dynamic viewing might be next.
y-c-o-m-b6 days ago
I'm seeing "average" people adopt piracy at astonishing levels because of these decisions. I went over to a friend's house the other day and his relative sent him one of those Android TV devices with access to all the pirated content you could ever want. I would never have imagined him to be ok with it. This has been happening in my social circle at an accelerating rate. People that would have scolded me for doing the same 10 years ago are now doing it.
sphars6 days ago
Friends don't let friends use those shady streaming boxes

https://krebsonsecurity.com/2025/11/is-your-android-tv-strea...

ssl-36 days ago
The pre-stuffed, pre-configured, plug-n-play, extra-spooky-box method described in the article is just one of many methods.

Someone I know buys cheap "IPTV" service by the year. Access is paid for by buying potted plants or something else that looks random on some web store and is delivered in the form of a .m3u playlist that hides behind a username/password pair.

The usual way they use it is with slimey-feeling closed-source sideloaded apps on mass-market streaming devices from such unknown companies as Amazon and Google, or directly on a smart TV itself. Wherein: Despite the dingy back-alley ambience of the subscription and installation processes, the UI is snappy and responsive in use.

And the slimey software is also avoidable. Since it's all based around a playlist that is hiding behind basic http auth, it also works with open-source projects like Dispatcharr, which in turn can emulate an HDHomeRun network-connected OTA TV tuner. This combination can then present new possibilities, like live streaming TV for Plex users.

(It'd all be very interesting to me if I had any motivation to sit down and absorb live television like a slug, but I didn't do much of that even when I worked for a cable company and got the uber-premium package for free as a perk.)

dylan6046 days ago
> People that would have scolded me for doing the same 10 years ago are now doing it.

I can see how they could tell themselves it's not the same. This is a device that just shows a library of content that they can watch. There's no needing to know that P2P, warez, torrents, seeding, etc even exist let alone know what they are or how they work. They couldn't sell these devices if it was illegal, right?

done_lurking6 days ago
This will be what makes companies start pursuing legal action. Once it's not mostly people in poor countries who are pirating, companies will try to reclaim that lost revenue. I'm not sure if they can do anything about torrenting, but I would be surprised if TV devices like what you mentioned are still available in a couple years.
spinach6 days ago
Those things are probably infected with malware.

https://www.fbi.gov/investigate/cyber/alerts/2025/home-inter...

ocdtrekkie6 days ago
The unfortunate reality is this is why we have residential botnets. Your friend is probably paying for his free TV by attacking things over the Internet.
wastedpotencial6 days ago
What's a reasonable setup for sailing the seas safely?

It's not only the price hikes and the atomization/fragmentation of content, what made me cut the wire was that I couldn't get high quality in my computer unless I used X browser for Y service.

joshstrange6 days ago
Just a note, sailing the seas safely is fairly easy today but unless you want a more involved setup and only want to keep unwatched or unwatched plus a few "keep forever" shows, the cost of hardware is not going to be much "cheaper".

I have a friend who calculated up their hardware costs (before ram/ssd/hdd-ageddon) and paying for all the streaming services costs came in lower over the span of something like 10+ years. That said, they have the best UI/UX experience I've seen and don't see ads so I'd still count it as a win.

Oh sure, you can use an old laptop (or seedbox-type thing), an external drive, and get pretty far but if you want to replicate streaming services for all the shows you care about, it's not cheap.

ssl-36 days ago
The additional system load of downloading and subsequently streaming some video isn't particularly intense, even with real-time transcoding.

The same old 6th-gen i7 desktop rig that I do everything else with also does this job quite well. It's not beefy by any modern measure, and I'd have built it and kept it going (and powered on) even if I never had any intention of running these background processes on it.

The only added hardware expense is one external hard drive (redundancy? hah, no -- not for this). This cost a couple of hundred bucks a several years ago, which is the equivalent of surprisingly few trips to Taco Bell.

One certainly can spend a quite lot on nice kit to accomplish any goal, but that's not an indication of any necessity to do so.

If a film of acceptable quality averages around 2GB (yay h.265), then a 10TB hard drive can hold 5,000 average films.

tmpz226 days ago
Yeah its not a panacea. IMO there is no full turnkey solution that doesnt involve cobbling multiple services together (ie jellyfin, seer, etc). Then you have high cloud prices that, in order to save money, would require a local setup with old hardware to be cost effective.

You shouldnt be spinning up cloud resources to host your media stack. You should be buying used hardware off cycle and cobbling it together. All of which costs time to operationalize it, ie tweaking gpu drivers on linux to get that old hardware working.

It only really makes sense if youre a real enthusiast, or amortize it across your family, friends, etc. But then youre breaking a bunch more laws and as a working professional that just isnt worth the liability for the value provided.

The real answer I think is simply to consume less content.

shuraman76 days ago
I have no idea what you're talking about. have plex on my beefy Linux PC and before that was using a Mac with an Intel i7. unless you need to transcode you can use what ever ancient hardware you have, there are people using raspberry pi's for running plex/jellyfin
deadbunny6 days ago
A day or so of setup (if you're completely new) and you'll need a usenet sub (recommended) or torrent site (or sites, quality may vary on open trackers) but the *arr stack can be automated[1] to make sure you have the best quality versions of each episode/movie fairly easily.

1. https://trash-guides.info/

quickthrowman6 days ago
If you’re lazy and don’t mind dealing with a few ads, search yandex for ‘[content name] free stream’ and use one of the many pirate stream sites that show up in the results. Adblocker highly recommended.

I have access to a well-seeded 20+ year old private tracker but usually use the above method to stream content for free these days.

BeetleB6 days ago
The *arr stack. prowlarr, radarr and sonarr. Pain to set up, but once it's there, it's very convenient to use.

(Couple with Plex/Jellyfin).

avgDev6 days ago
One could also pay for a usenet provider, this is much better than p2p. You pay a monthly fee and the usenet provider hosts all the linux distros :) one might desire. You just download and never distribute.

Once you set it up with Sonarr and Radarr and Plex/Jellyfin you will never go back to HBO, Netflix, blah blah blah blah.

unrented79776 days ago
I use prowlarr and radarr in my hone proxmox setup. I have a container locked behind a VPN running my torrent client and everything pipes into my Jellyfin server.

My non-techie partner honestly uses it way more than I do because it's just so damn easy. You punch a request into radarr and after some time it magically appears in Jellyfin.

It was a bear to set up the first time, but smooth sailing after that

stasomatic6 days ago
It was a bear to set up the first time, but smooth sailing after that

FWIW, I didn't want to spend hours or days on the setup, but Claude set the whole *arr stack for me in an hour on an older NUC, under Proxmox.

Jcampuzano26 days ago
Same company that also announced that their supposedly "ad-free" plans will now be allowed to include ads and promotional content before and after content.

These streaming services learned nothing from cable are just pushing people back to pirating

akudha6 days ago
Maybe they haven't learned anything. Or maybe they crunched the numbers and decided losing a percentage of users to piracy was worth the risk? The only thing that is crystal clear is the greed - no amount of money/profits will ever be enough.

As a user, probably the best thing to do is get a library card and read books published prior to 1980 or thereabouts. Much of the movies/shows produced these days is not that good anyways, and anything that is good gets canceled after a season or two

chacha1026 days ago
For the streaming services, its far easier to negotiate a contract with one advertiser than it is to raise your price for X customers and reach the same revenue increase. If they don't believe they'll lose more customers than they gain revenue, the move is inevitable.

Capitalism requires users to vote with their wallets. And advertising still isn't enough of a deterrent to most users to vote differently. Books and grass don't have ads.

PontifexMinimus6 days ago
> These streaming services learned nothing from cable

There is constant pressure towards enshittification.

kelvinjps106 days ago
I use the language immersion for learning languages. And with the streaming platforms you can't get cc captions in the original language. There is many foreign media thay is on the platform but not on your country, there is extension that are useful for making flashcards or small clips, but for some reason you can't watch whatever you want to watch in the original resolution if you're on the browser and if you use linux they dare to limit you to 720p. Compare this to just downloading anything you want and using mpv with any extension you want that does whatever you want it to do.
CupricTea6 days ago
Imagine my dismay to find out Crunchyroll does not offer Japanese subtitles for anything.

Netflix is a little better in this regard, but Neflix in particular goes out of its way to obnoxiously clutter the screen when I pause...even though I paused specifically to try and read something on screen or mine vocabulary from subtitles.

MaxikCZ6 days ago
They just take away all the legal non-sucky options :(

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