Online sports betting company DraftKings is using AI to target customers who are most likely to place losing bets and respond to gambling promotions. This kind of targeting is a form of online behavioral advertising,…
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https://www.propublica.org/article/draftkings-sports-gamblin...
You have many adtech online dossiers that are basically a virtual you, that can be poked, prodded and studied for interests and behaviors.
for a very minimal look, maybe check out amazon "about you":
The real problem is how we've let these companies infiltrate so much of our society so fast
- Glass stiegel repealed
- Automatic weapons ban lifted
- Sports gambling ban lifted
- Many moreAll the hard work of the people who suffered and fought to achieve this wisdom only for it to be abandoned.
Generations making the same mistakes over and over even with boundless knowledge at our fingertips. Really showcases how important education and especially reverence for education is.
I believe this applies to any company which sells an inherently harmful, predatory, and addictive product or service
* FSA plans are designed to get you to gamble on how much medical expenses you will have; if you overestimate, you either lose the money or spend it on shit you otherwise wouldn't buy; if you underestimate, you pay taxes on stuff you shouldn't be paying taxes on. The healthy alternative would be: Cut the FSA, let people just tax deduct medical expenses at tax time, even small ones.
* Extended warranty plans are baiting you to pay for something you are statistically unlikely to need. The healthy alternative would be: Just service things past warranty and charge a much more reasoanable price for it.
* Insurances but co-insurances, deductibles, clauses: "We'll bait you into paying because you think we'll pay but we'll not actually pay because it says in the fine print"
* Trip protection: Asking you to gamble on the probability of a mishap, instead of just covering mishaps out of the box
That leads us to BJ Fogg's Persuasive Design Lab at Stanford and the addictive software design.
Tobacco industry owners figured out their time's out and bought food stock and put their addiction department to design food to be addictive.
Where should we head next?
In the 1980s, if you wanted to gamble in my city, you went to a gambling den operated by the Civella crime family. If you got caught in a police raid, your life was ruined. If you got behind on your debts, the mob might take it out of you, literally. These were known risks, but people did it anyways.
Then, in the 1990s, there was a change in the casino gaming laws. Casinos opened with harm reduction measures in place. You can absolutely destroy your finances for life in one, but there are ways out.
These apps need regulation like in-person gambling has. Whatever they currently have, it's not enough.
I'm not entirely sure when people started to have this idea that when they walk through a company door, as if this is some magical portal into the realm of amorality, give up their human responsibilities and faculties
For comparison, there are offline casinos who use targeted adverts saying that they do not comply with regulators, and their adverts are designed in such a way as to appeal to people with gambling addiction (usually showing some kind of live play, which is banned in every regulated market afaik).
You can be sceptical of the motives of individuals but there are very strong corporate incentives from state regulators (in the US, particularly those with physical casinos).
Nobody is actually blind to the reality of the stats but this kind approach makes it both easier to dehumanise their actions as well as giving them plausible deniability when asked if they target specific demographics such as addicts.
My data science graduate program had a class that analyzed major data science success stories. The very first one covered how Caesar's Entertainment built models and ran experiments to identify their "most valuable customers", figure out how to predict when they were getting ready to leave the casino, and intervene with incentives and perks designed to get them to stay and keep gambling. And also how all of their competitors rushed to implement their own programs in response.
Look at it from the casino's perspective: their entire business model is centered on exploiting quirks of human psychology to separate people from their money. Expecting prosocial behavior from them is like expecting a squirrel to ignore your bird feeders.
Same goes for banning advantage players. Why? The people that can successfully do it are a vanishingly small group, and even if every single one of them picks your casino because it doesn’t ban advantage players, the sheer amount of incompetent advantage players that would try alongside those would make it so you still turn a profit.
We’re being targeted to buy $100k cars we don’t need. Not much worse than being targeted to gamble an extra $10k.
Btw it’s not just those two, add iGaming into the mix which is cell phone gambling glammed up in Candy Crush form. Leeches, all of them.
Proof if proof needed of the complete pointlessness of casino gambling. Some people will still do it even when they know they can't win anything.
Some brokerages are more strict, but plenty just let you check boxes.
Of course you can still lie but legally there is a line.
I think that really framed the issue well to me. Imagine having an addiction problem and having to carry the problem substance around with you 24/7.
Every personality has something, it seems, that it tends to get addicted to if given the chance. Gambling has never been that to me. I get bored with most of the games and upset at losing money—even if I net win, I’m irritated about the incremental losses.
On the other hand, I have to manually keep track of how many days in a month I drink because if I don’t I’ll happily have half a bottle of wine every evening, and I think I know where that leads. (When I lose money in a casino I almost always translate that into a nice dinner. Which I will, invariably, enjoy far more than winning imaginary numbers.)
While you don't appear to be susceptible, it is notable that this mindset is not something that makes you less likely to develop a gambling problem. It's actually part of how they drive addiction. A customer who is annoyed at every loss is often a customer who will chase their losses with more/bigger bets, trying to get the winning high back.
As someone with years of experience in this industry, only a fraction of a percent of gamblers actually meet this defination. But they all think they're net winners and write off losses as "incremental"
You have to eat to survive, but when it becomes your only source of peace or happiness and/or you get addicted to it … very bad things happen and it’s very hard to moderate.
Haven't followed all that closely for some other games, but it very much seems like the model for NBA2k is to release a new game with some minor patches each year, charge 70$, then spend the majority of that year crafting patches for the card game to keep whales interested in constantly spending on new packs(which are promptly devalued on the next release, and straight up killing the prior year's game's online service, makes them entirely worthless the next year).
It's scary like all addiction, but particularly sad at its core.
That "live in a place with possibility" surely triggers the anticipation part of dopamine (which is what it really is, more so than the pleasure part). Dopamine is also intimately connected to movement: i.e. the shakes for people with neurological conditions as well as addicts going through withdrawal or about to relapse.
I worked with a state lottery that did similar things. Their target demographic was the “every day players” that would compulsively buy at the gas station.
I quit that job because it seems to be morally wrong.
Betting apps are just this taken to the extreme, I feel for people with this addiction but it’s not going away anytime soon.
So I'm guessing this varies state by state.
The retailers still have every incentive to sell as many lottery tickets as people will buy, because that's how they make a sizable portion of their money.
And the gambling addiction hotlines are too little too late. I've known people who struggled with gambling. They never admitted they had a problem until they had bottomed out. At that point I doubt the lotteries and casinos particularly care because that well's already run dry, anyway.
If the gaming industry really wanted to put their money where their mouth is on this one, they'd figure out ways to prevent people from getting into that situation in the first place. Putting limits on how much money anyone person can lose, even if only at a single establishment, is one idea that wouldn't even be hard to implement. But of course we won't see that because, unlike gambling addiction hotlines, that runs the risk of reducing their profits.
Not equating your work for a lottery with dealing heroin, I’m just pointing out that to say you don’t want people addicted to heroin while still selling heroin isn’t sufficient, and I think the same applies to lotteries. If they acknowledge the problem stop even offering it as a product.
Why? This wasn't a thing that existed 10-15 years ago, this isn't some long-standing institution. We could ban online betting apps today if we wanted to.
Now those rich and powerful people exist, and they will use their wealth and power to keep it legal. It is not easy to put the genie back into the bottle.
It's pretty wild that we let it be advertised and boggles my mind that pro leagues jumped on the train.
That's wild. Wasn't the whole point of having a state lottery to put the state in a better position to be able to discourage people from becoming addicted? The very idea of a "target demographic" seems contrary to that goal; the "target" should be to have nobody buying tickets.
This was my takeaway as well. Is anyone surprised at this outcome?
Ah... Got it... The same galaxy brains that think p(foom) has a materially greater value than an epsilon minimally >0 to avoid divide by zero errors believe in lottery tickets. Got it. Explains a lot, thanks...
Your $1 lottery coupon has extremely low chances of winning a million dollars, but they aren't zero. No one will sell you any stocks for $1, but even if they did what is a chance of a random $1 stock increasing in value one million times?
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