The once-bankrupt chain is attempting a holiday-season comeback as nostalgic adults and teens drive a boom in old-fashioned physical playthings.

7 points•bko•7 days ago•1 comment•

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bko7 days ago
> Toy sales among adult-only households have now outpaced households with children for toy sales, growing 16% through June, according to market research group Circana, equivalent to 55% of total toy industry receipts. Toy sales among all adults are growing 25%, only slightly behind the teen group at 33%. Together, teens and adults generated nearly 60% of the industry’s incremental dollar gains in the first half, Circana said.

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