iOS users are complaining that Apple is placing ‘ads’ for its own products on their iPhones.

820 points•MC995•8 days ago•600 comments•

600 comments

AnonC8 days ago
I doubt John Ternus will change direction anytime soon, since it will look like he’s reversing the plethora of eyesore ads that Tim Cook added over his tenure.

But the Apple with ads is not the Apple that had some taste and discernment in the past. For a long time I’ve visited the App Store’s app update page directly (tap and hold on App Store icon to see the context menu option). Anytime I inadvertently go to the App Store home page or the few times I search, it’s an ad filled disaster!

From this article

> repeatedly attempting to prod customers towards even more of the company’s products might seem cheap, even distasteful.

From a recent post by John Gruber:

> Steve Jobs in 2011: 'We Build Products That We Want for Ourselves, Too, and We Just Don't Want Ads' [1]

Looks like Tim Cook, John Ternus and Eddy Cue really enjoy being swamped with ads in their products. Will there soon be a time when Apple executives start carrying some other brand’s devices with them to avoid having a rotten experience?

[1]: We don’t want ads https://daringfireball.net/linked/2026/07/28/jobs-we-dont-wa...

bluepeter8 days ago
Worth remembering that Steve Jobs championed "iAds"... https://www.forbes.com/sites/roberthof/2011/12/13/steve-jobs...
SllX8 days ago
Yeah & they veered so hard into tying to make them tasteful & not suck that it failed. Turns out the real money is in spyware.
api8 days ago
Ad revenue is bad revenue if you're going for the high end of the market. If it has ads, it's crap.

Apple has all but conquered the high end of the market, but that ad revenue... it's so tempting... soooo tempting... just one hit...

malfist8 days ago
What are you going to do? Switch to android which has even more ads?

What we need is antitrust enforcement so there are other options and more competition. The free market can't fix anything if the market is just a race to the bottom between two companies

dpoloncsak8 days ago
Throwing it out there, YouTube is top-of-their-class and ran mostly from ads
GuinansEyebrows8 days ago
> Looks like Tim Cook, John Ternus and Eddy Cue really enjoy being swamped with ads in their products. Will there soon be a time when Apple executives start carrying some other brand’s devices with them to avoid having a rotten experience?

There's no chance these guys don't already have the full suite of Apple services (whether or not they use them) tied to their iCloud accounts. They've probably never even seen the nagware.

benoau8 days ago
I would also guess they practically never use the App Store. In fact I would guess there's virtually no dogfooding of it at all internally, because they have 100k+ employees but need blogs to tell them when a sanctioned Russian bank's stealth submission is topping the free charts.
alt2278 days ago
Ive often wondered if there is some magic internally Appleid setting which turns an account into an ad free one for internal execs.
bluedevilzn8 days ago
“iAd offers advertisers the emotion of TV with the interactivity of the web, and offers users a new way to explore ads without being hijacked out of their favorite apps,” said Steve Jobs, Apple’s CEO. “iAds will reach millions of iPhone and iPod touch users—a highly desirable demographic for advertisers—and provide developers a new way to earn money so they can continue developing free and low cost applications.”

[1] https://www.apple.com/newsroom/2010/06/07Apple-to-Debut-iAds...

ozim8 days ago
Don’t mix apples with oranges Steve was The Apple those guys are CE—replaceable-O-ranges. If board and shareholders want ads there is no one to tell them get lost anymore.
ajyotirmay8 days ago
> Steve was The Apple iAds conveniently forgotten
kqp8 days ago
Relatedly, Apple finally kicked me off the quick update bandwagon with macOS/iOS 26, and I was surprised to learn that no, Apple does not let you just say no to updates. You get a permanent red badge that you can only dismiss by fully turning off system notifications, you get nagged literally thousands of times, and if any of those times you don’t repeat your rejection quickly enough, it overrides your non-consent and updates. That’s all with updates turned off. HN comment sections had led me to believe that consensual updates are a pro of Apple over Windows and an example of Apple’s class, but they don’t exist, the actual software is everything people lambast Windows for.
sda28 days ago
I have a script to add an /etc/hosts entry for `127.0.0.1 gdmf.apple.com` and that seems to eliminate any nagging, just remove when it's time to update.
Barbing8 days ago
Nice. Someone made a site to notify for updates when you have that subdomain blocked.

https://github.com/travisvn/stop-tahoe-update/issues/19#issu...

This was after Apple broke the trick to prevent Tahoe update nags.

fsflover7 days ago
So you are starting to fight with your computer, just like users of Windows.
hobo1238 days ago
And even if you have automatic updates turned off, Apple will still start downloading the 15 gigs for MacOS 27, just in case...
itopaloglu838 days ago
And disable certain features like Apple Pay if you don’t have auto-updates enabled.
lightedman8 days ago
Sounds like an unauthorized access of my computer - a fine of a dollar per byte, per person, should make Apple turn the hell around. 15 billion dollars times how many Apple users that have been wronged in this manner? Apple would be dead instantly.
layer88 days ago
You can turn off the nagging by joining the Beta updates (profile) for the older major iOS version.

This is not to excuse Apple, just a useful trick.

negura8 days ago
The nagging notifications are only a small part. Apple has far more effective ways of forcing updates on you. On iPhones, for instance, the Unicode tables ship with the OS version, so unless you update, you cannot render newly added emoji codepoints. Given how central emojis have become to pop culture - and how determined the Unicode Consortium seems to keep adding more of them - the whole situation almost looks like a conspiracy, if you squint. But that's just the tip of the iceberg.

In the App Store, Apple won't let you filter for apps compatible with your iOS version. So sooner or later, you have to manually try installing every search result just to see whether it errors out. There's no explanation for not adding such a trivial filter other than to annoy users on purpose. Without jailbreaking, you also can't install earlier (compatible) versions of a given app. And by the way, updating iOS eventually just turns into buying a new iPhone, once the latest iOS no longer supports your device at all.

But the worst part is how critical software components are bundled with the OS too. On iPhone, that means WebKit. So very soon your Internet browsing experience starts to rot, because the only way to get a version supporting the latest Web standards is to update the whole of iOS. Likewise, on Macs, your runtimes/frameworks are bundled as well, so you can't update them individually. Eventually, the only way to install even non-native apps is to update the whole macOS.

This is what you sign up for when you buy an Apple product. Apple has mastered the art of tempting you without letting you realize what's really going on until it's too late. Apple was, is, and always will be evil. The clue is in their logo.

gib4447 days ago
> Apple has far more effective ways of forcing updates on you

Let's not forget forcing physical upgrades: a new .x update of iOS that suddenly decides a bit of hardware is now broken and bricks the phone. Apple Store said £400 plus to fix despite my explaining it was their update that bricked it - every component was working fine

That was my 2nd and last ever iPhone.

mahboi8 days ago
I have automatically download and install (separate toggles) disabled, and it obeys that. Might be notifying me, I don't remember.
fedeb958 days ago
I have been a long time Android fan because of the tinkering you could do more easily than Apple. Then I started appreciating some of the design decisions behind especially iPhone, and it's been almost 7 years of iPhone usage.

Recently I am starting to question some of the design decisions. Most native apps are bloated with functionalities, most of the time useless. Ads pop up everywhere, even before persistence; iCloud and backups are clearly designed to make you pay, the free space is useless.

I am not that sure my next phone will be an iPhone.

I have tried a recent Mac, and the system isn't intuitive at all. The first time I used GNOME, it was a breeze. Not the same with the MacBook system.

ndiddy8 days ago
> I have tried a recent Mac, and the system isn't intuitive at all. The first time I used GNOME, it was a breeze. Not the same with the MacBook system.

I guess it depends on what you're used to? The last time I tried using GNOME, I found it very unintuitive. I ran into stuff like:

- Why don't windows have maximize and minimize buttons?

- Why do I have to go to a separate screen to un-minimize a window?

- Why does launching software require going through the GNOME equivalent of the Windows 8 start screen?

- Why can't I make the trackpad scroll speed slower?

- Why don't I have any system tray icons?

- Why do the extensions I installed to work around some of the above problems (some of which have millions of downloads yet haven't been added as settings) break after every GNOME update?

bakugo8 days ago
My favorite part of GNOME is how the Windows 8 start screen wannabe truncates the names of apps, and provides absolutely no way to see their full name.

Don't know if it's still the case on the latest version, but for like a decade, opening it on Ubuntu would greet you with an icon named "Software Upda..." and another one named "Software & Up...". Every time I saw it, I'd have to stop and scratch my head for a minute, wondering how such a thing could remain unchanged for so long.

some-guy8 days ago
> Why don't windows have maximize and minimize buttons?

Having had issues with KDE I decided to give GNOME a try recently. The decision made to remove these buttons absolutely perplexed me beyond belief.

Telaneo7 days ago
It bothers me so much that Gnome is like this. The Gnome ecosystem has several programs and workflows that are, at least as far as I can see it, solved. Other than minor upkeep and and a new feature once a blue moon, they're done, and in an elegant manner. But I can't actually use Gnome itself, because the larger experience is nonsense to my brain, with questions like yours coming up every time I try to use it, which makes actually using it willingly a complete non-starter.

It's as if an alien made it, and they nailed certain subtasks, just because the requirements are simple and the path to something that works well is straight and clear, but the larger experience doesn't have many concrete requirements, and thus the road leads to something that does technically work, but which nobody* would want to use.

*Obviously some people like Gnome. Their brains don't seem to work the way mine does though.

fedeb958 days ago
this is a fair point. I am referring to more "objective" things, if anything can be, in design. Let's take as an example the alt+tab behaviour with multiple virtual desktops. In GNOME, as it is in Windows too by the way, alt+tab cycles inside the virtual desktop you're in, allowing for efficient matrix-like navigation, and allowing to split tasks between desktops. On Mac OS, alt+tab cycles on all your open programs, making you jump between desktops. To me, this is rather unintuitive. It could be habit, but there is a clear difference in result regardless of habits, and I think the most productive choice is the GNOME-Windows one, and the more "intuitive" one in the sense of what a user might expect out of a virtual desktop, that is, creating a new desktop with its own apps. Of course this is my impression and I am well free not to buy a Mac :)
Sophira7 days ago
To me, the worst part is when GTK introduced what's known as "client-side decorations"[0], because that means that I can't use my normal window manager decorations.

If I force them on with something like gtk3-nocsd[1], then although I get my normal window manager decorations back, sometimes the client-side decorations have actual important widgets in them like menu buttons. When that happens, I end up with windows that have both kinds of decorations, and it looks weird.

For me this means that it's not nice to use apps like Meld and Remmina.

Just let me use my own WM's decorations please!

[0] https://wiki.gnome.org/Initiatives/CSD

[1] https://github.com/PCMan/gtk3-nocsd

ashkankiani8 days ago
I got a third party replacement battery in my iPhone. The battery works just fine and the reason is simple, I no longer live in the US, where the phone was purchased, and if I want to keep my 2 eSIM slots, then I can't get the phone fixed in Hong Kong. Anyone who thinks Apple is very convenient has never lived in multiple countries, imo.

But that's not the worst of it. It took me some time to realize this, but when I wanted to see why my battery was draining so fast one day (I suspect Youtube has a long standing bug that causes it to go turbo drain mode for some reason, the app is incredibly poorly programmed and leaks memory over time, if you didn't know).

But lo and behold, I couldn't see the per-app battery usage breakdown! Why is that? Turns out Apple disables it if it can't detect a third party battery. Why? I'm sure someone will come and try to defend it, but if you do, you better come with an EE degree and math. To me, it looks like a punishment for not being able to go back to USA within my warranty period to replace my phone's battery which was down to 75% capacity.

callc8 days ago
> Turns out Apple disables it if it can't detect a third party battery. Why? I'm sure someone will come and try to defend it, but if you do, you better come with an EE degree and math. To me, it looks like a punishment for not being able to go back to USA within my warranty period to replace my phone's battery which was down to 75% capacity.

Simpler than that: money and control.

Marked up replacement parts for and the inability to compete because “not Apple certified” comes with disabled features.

The best part of market capitalism, no market! Pure profits because we make the rules!

wodenokoto8 days ago
What’s the deal with dual eSIM disappearing in Hong Kong?
RankingMember8 days ago
I followed the same progression and am also now contemplating going back to Android with my next phone. Cramming ads in Wallet, the way ads pop-in in YouTube, and the overall clumsiness of Liquid Glass have me really questioning whether the "just works" aspect of Apple's first-party cross-compatibility is worth it.
ryandrake8 days ago
Same here, I’ve gone from Apple fanboy to slowly dropping all of my Apple products as it becomes time for new purchases. They are just no longer looking at users like me. They keep focusing their efforts on things I don’t care about, while locking me out of control over my system more and more each macOS release. That and the fact that Apple and their third party application ecosystem abandons computers when they become a few years old… why bother fighting that?

The only thing in the Apple world I’ve become hopelessly dependent on is iMessage. It’s going to be painful to leave all those group chats. Everything else I use has a great Linux replacement.

2026 is finally going to be the Year Of The Linux Desktop for this former Apple user.

Barbing8 days ago
Thank you for your comment. We’ve charged F1: The Movie to your default card.
jkestner8 days ago
I just got my kid a cheap flip phone that isn't as dumb as I wanted, because it's got KaiOS, a FireFox OS offshoot. An undiscovered country with just a few thousand apps in their store, and a web framework to make your own. If HN would get into it like it's an e-ink display, we could have all the little apps we need, and no ads or distractions.
kayson8 days ago
I'm the opposite. I started as a die hard iPhone fan, eventually switched to Android and never looked back. My wife has an iPhone and every time I use her phone I find myself wondering wtf their UX designers are thinking.
rootusrootus8 days ago
I have no loyalty, I've switched back and forth several times. I haven't concluded that either is better than the other, just different (and these days, not really -that- different). Though I do appreciate the tight integration between the iPhone and my MBP, that is definitely a sticky feature.
jlarocco8 days ago
Well even if you think the iPhone UX is great, they'll change it for no reason in the next release.
not_a_bot_4sho8 days ago
Same here. Owned every initial iPhone but went to Pixel a little while back and it's a much better experience.

With that said, something Apple does very well is the ecosystem integration between devices across form factors. I miss that, but not enough to switch my phone back.

anonthrownaway8 days ago
>wtf their UX designers are thinking

I am starting to believe that Apple got rid of any UX talent they had, replaced them with interns and spent the saved $ on marketing.

mahboi8 days ago
I still use an iPhone, but somehow around the iPhone 6, the keyboard became permanently hard to type on.
ulimn8 days ago
I am still rocking my M1 MacBook Air and performance-wise I have no complaints. Even doing heavy workload, it manages surprisingly well.

What I don't like is the direction MacOS is heading to. In my opinion, it always catered to the "casual" people UX-wise, but somehow I feel more and more that I, as a developer am just an afterthought.

On the other hand, I replaced Windows on my gaming PC and I keep thinking about buying a Laptop for Linux. I always had a sweet spot for KDE, but the amount of configuration it allows, while having nice defaults is such a nice experience after the Mac...

hansonkd8 days ago
I feel like Apple is always pushing the dev side forward in pretty awesome but small ways.

I’m super excited for containers. Yes they exist without Apple recreating them, but built in container runtime for the OS is developer forward thinking

RandomGerm4n8 days ago
I highly recommend Asahi Linux. It runs pretty well on MacBooks with the M1 chip.
ajross8 days ago
> I am still rocking my M1 MacBook Air and performance-wise I have no complaints.

Ah, but see, I'm rocking a vanilla Ubuntu install on a vanilla[1] Raptor Lake Dell I got used on eBay last summer for $220, and I too have no complaints.

"No complaints" is a great way to celebrate worthwhile hardware's value in the age of consumerism. It's death to a business who needs to sell stuff to survive. That M1 Air isn't booking revenue, and to be blunt Apple would have preferred its lifespan to be lower.

[1] Still has 16G though for VM and docker tinkering, something that is hard to get on Apple hardware without springing for a MBP.

steelframe8 days ago
My daughter recently left me with her old M1 Macbook Air when she went to college. I decided to give Fedora Asahi Remix a try. It was great seeing that the install process was a simple "pipe curl to sh" from a domain I suppose I have to trust anyway. The most technical part of the install was making sure I waited long enough for the machine to shut down and then holding the power button until "Loading startup options…” appeared on the screen, popping in my local macOS username/password a handful of times along the way while the scripts did their thing.

To be fair, I did in fact get a "Donate to GNOME" interstitial shortly after I first logged in. My agent was able to disable that without too much trouble. I find it obnoxious that GNOME gets to grab my attention for a donation just because they control my UI, while the thousands of other developers who wrote key parts of my OS don't get the same privilege.

That aside, I'm absolutely thrilled with the combination of Apple hardware and Linux software. I can see this being my default "mobile device with a keyboard." It doesn't yet work with my external display, but rumor has it the folks at Asahi having been making strides on that this year. Until then my Framework and Thinkpad both have some more utility as workhorse machines.

I suppose M2 is the most recent platform that has "good enough" Linux support from Asahi, but my M1 fits the bill for most everything I want to do on a mobile device with an attached keyboard. I might pick up an M3 with 24GB to replace it at some point if the Asahi team can get external monitors, GPU acceleration, and sleep working well on that chip.

FlowingRiver8 days ago
Said it for a long time. My biggest problem with Apple hardware is the software.

Things like Asahi fix that.

ed_mercer8 days ago
Except for VRR, HDR, touch id, video encoding and a sleep mode that doesn't drain your battery.
kstrauser8 days ago
Whenever I see an ad in Apple Maps, I leave a bad review for the advertiser, specifically giving them a thumbs-down in customer service. They are making the service worse for me, the customer. I can dream that this would become common practice such that these ads get the reputation of providing negative value to the companies who buy them.

They urgently need to rip the ads out of the App Store and news, too. One of my "favorite" App Store ads[0] was straight out of a "DARE" program. Nothing like browsing through the store looking for a fun new game to fidget with and stumbling across a PSA that fentanyl can kill you. And Gruber was right[1] about the awful, awful ads in News. It's common to see five articles in a row, each packed with multiple copies of the exact same dumb ad for a young, pretty, AI-looking woman wearing hearing aids.

[0]https://honeypot.net/2023/12/21/one-pill-can.html

[1]https://daringfireball.net/2026/07/ads_on_apple_news_suck

bigyabai8 days ago
Apple doesn't care. Most people ignore the ads, which is why Apple can keep adding them to first-party apps without pushback. Rage-protesting ad campaigns probably pumps the Apple ads KPIs.

There will never be a mea culpa from Apple because this has long been their end goal. Tim Cook made it extremely clear that services would be an internal pivot for Apple. It's a lifeline for their quarterly reports, a neverending frontier of captive users that all pay a premium to participate in status games. Apple customers might be the most lucrative advertising audience in the world, all Apple has to do is "protect" them from the bad advertisements and expose curated, trusted promotions that Apple users are sure to love. Then they sell it as part of the trust ecosystem, so that anyone questioning the value of advertisements gets called a malcontent that wants to force Apple users into an wild-west maelstrom of disrespectful, uncurated ads.

This sort of false equivocation "oh-we-can't-fix-it" attitude is how Apple kept their App Store monopoly, and it's how they continue to deny ecosystem integration to respectful alternative software. It's an insult to capable users and the core reason why I had to leave the ecosystem. There is no reason to pay a price premium versus Microsoft if my OEM begs me to Try the new Safari! or Get Three Months of <garbage you don't want> for FREE! My blood pressure goes up just remembering the stupid shit that Microsoft and Apple imposed onto "my" computer.

cheesecakegood8 days ago
I mean, News is a collection of newspapers who pretty famously have supported themselves via advertising basically since forever, so complaining about ads in News to me is like complaining that a hamburger combo on a fast food menu includes soda. If you read the news, you get ads is a pretty normal social contract.
onemoresoop8 days ago
They don’t care and will likely make your review hard to get to.

Read the full thread on Hacker News →

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