Because in the entire history of marketing, the only single example I can think of where someone tried to sell "this is so dangerous it has a good chance of killing everyone" as if this was a reason to buy what they were selling, was Edward Teller, with Project Sundial.

Project Sundial was a "back-yard bomb", a nuclear deterrent which could not be stopped by any interceptor because it would be built in (if you wanted) the middle of the USA and the "delivery" system was to detonate it in place without any movement, because the explosive yield large enough to cause a global nuclear winter all by itself.

On the other hand, cigarettes (and a lot of other drugs), fast food, social media, coal and other fossil fuels, nuclear reactors, British beef, the Church of Scientology, the Warsaw pact, X, all these react to any hint of being unsafe with very strong media (and sometimes legal) campaigns to silence critics and make themselves look like they're not only fine, they're outright good.

> Jensen has experience in ML, avoids hysterics, and predicted China's efficiency gains after embargoing Nvidia GPUs. If he's lying to puff up his empire, he's not doing it very well.

The largest company in the world by market cap? Not doing well at puffing up their empire?

and the link above down voted for some reason has that exact title.