Why AI-generated event posters all look alike — and how naming a design style and era, from Bauhaus to punk fanzine, gets far better results.
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That may be true if you’re working with a top of the line artist, but in my experience the average freelance designer online is significantly worse than AI. I’ve worked with dozens of budget friendly designers on Fiverr and consistently get way worse results than I’ve gotten from AI models. Will a great human designer produce better output than an AI? Maybe, but a small local event or business probably won’t have the budget to hire them or know where to find them. It’s cheaper, faster and easier to use AI to generate something that’s good enough for their purposes.
People also point out all the little flaws in the “good” examples and cite them as obvious tells that they were AI generated. I think it would be interesting to see if people could reliably distinguish between AI generated flyers and human made flyers. Sure, sometimes it’s obvious like when the AI adds those weird, cartoony people. But if the model is told not to create designs like that and stick to the styles used in the second half of the article, I expect people would have a much harder time distinguishing the human designs from the AI designs.
Amateurs posters of before AI didn't have this problem. White background, the important info in big letters, maybe one clipart or to. So I'm not talking about how pro artists could make a better job, but even the small local non-profit used to produce better posters. Not in the sense of "better looking", but in the sense that they were more readable.
At least the examples of this blog are more readable than what we usually see.
I may do a V2 one of these days.
Clutter comes with the territory to some extent though. I was recently asked to do a real world PTA fayre poster, and the client (my wife) very firmly wanted 12+ attractions mentioned on the poster. Tombola, hook a duck, bar, BBQ, blah, blah, blah as well as date, location, sponsor, ...
To get a really clean design, you need to edit it down to the essentials. I don't know what pro designers do - convince the client to say less?
Unless the prompt says otherwise, AI will try to get a visual element in for every single word too.
Have you ever seen a bus schedule, or a parking sign, or a list of events at a local library or an “open hours” sign at a restaurant? Those are 99.9% unreadable, busy, and you have to look for information. And even then it’s not always clear if you got it right. And that was all before the AI.
It's not tracking a real thing as much as people would like to think.
Now I’m not saying there isn’t legitimate criticisms that can be made about the ethics of AI, I’m highly concerned about the problems that AI brings too. But that’s a separate argument entirely.
It’s a little like people who are pompous about expensive wine, whisky’s, etc and then fail blind taste tests (plenty of studies there too).
It’s similar to a well known finding about price: people value things that are more expensive more, and tend to think they are of higher quality. You can give people the same thing for a high price or for free and they’ll say the high priced one is amazing the free one is lacklustre.
It’s like an optical illusion driven by labelling.
The thing is, people are really bad at judging this, except for the most stereotypical cases. You have people crying wolf the moment you use "genuinely" or a dash. Different people use different criteria for their personal heuristics and the result is threads full of tedious, completely irrelevant comments from people in a crusade. People don’t seem to realise that we are very good at tricking ourselves and that a lot of the patterns we think we recognise are actually just noise.
But, then, people did this for digital editing before. Insisted there were "clear signs of photoshop", from people who never opened that app.
As he states, he isn't trying to make stuff that doesn't "look like AI did it," he just wants to introduce variety, and has proposed a disciplined way to do that.
But any UX designer/engineer will tell you defaults are important. And on social media we're seeing a ton of "default". Which explains the disparity in reactions. "Default code" isn't bad in most contexts. "Default art" is bland by definition; pre-AI it wasn't exactly kosher to use stock art by itself either. It's designed as a placeholder.
Except we have all seen really awful human made posters long before AI. People are just upset just to be upset at this point.
Code was nosediving before AI badly.
Despite this being a technical community we seem to be really bad at understanding scale.
A bad artist is at worst like a fee pieces of trash littered in your lawn. Bad AI art is like a dump truck tipping over into your yard. And you see 10 more dump truck coming in at 90mph. It doesn't matter if it's a recyclables truck and all the bottles are individually cleaner and more Eco friendly than candy bar wrappers. The magnitude is still overwhelming.
You can ignore a few bad artists you don't like. You can't ignore swimming through slop day in and day out. Friction in a previously smooth environment angers people, and AI creates a lot of newfound friction.
What? What are you comparing this pre-AI 2020s code to? 90s and 00s code for sure was worse.
For programmers, sure SV startups and actual software-first shops are probably only augments with LLMs and not replacing. But what % of software engineers are employed in such shops? Well, from my graduating class in CS, approximately 30% of grads all went to the same contracting shop whose business model seems to be, take the bottom 30% of each CS class, underpay the fuck out of them, bootcamp them into something vaguely usable + teach the house style of CRUD/LOB app framework, then throw them at clients. And this seems to still be a step above "offshore to barely baseline capable (or worse) body shop for extremely dubious results."
That entire bottom 50% is probably about to be eviscerated. The "offshore + pray" approach is probably going to be completely zapped, much easier to just vibe code for probably better (or at least not worse) results. And the onshore-but-cheaper contracting shops are probably going to need a lot fewer people whose main contribution is translating low-ambiguity tickets into syntactically valid java spring code.
Similarly, for artists, disney is probably not going to use AI in a way that substantially speeds them up because they won't tolerate the quality loss at all. But how many artists work for disney? And how many make anime waifus for the gacha apps? The latter of which I can only assume has already switched substantially to AI assets.
Currently AI is actually replacing some of these jobs. But there's kinda a hitch there - when you target me with ads or show me your company's website and it has obvious AI art I tend to think that you're either selling me something very low quality or are a scammer. If you show me the novel you've written and it has an AI art cover I assume the contents are also AI generated garbage writing. So I wonder if those jobs will really be replaced? It all depends on society's acceptance of AI art and if AI art doesn't get any better. I thought it would get to the point that I couldn't tell it was AI by now, but so far it hasn't.
I think AI waifus and porn and memes and browser based zynga type games will be a place AI is going to be accepted because nobody cared too much about the authenticity and quality of those things before either. But an advertisement selling me a car? The cover of a book on philosophy? A website that I'm going to give my credit card number to? I'm not sure about those things.
Given their empire these days: a lot. Mostly because outside of Disney there's really not much such thing as "modern salaried artist". You work for any of Disney's 50 subsidiaries, you work at a games studio (because Disney gave up its expansion early in that medium), or you're likley freelancing/commissioning and grabbing whatever gig comes along.
I'm exaggerating, but less than I care to adnit. Disney makes up that much of "normal" full time artistry these days. And it's no secret how little respect artists have had in the US, even before AI.
>And how many make anime waifus for the gacha apps? The latter of which I can only assume has already switched substantially to AI assets.
In America? Less than you think. Asia has plenty of cheaper and more talented artists to exploit. AI adoption is interesting there because it's already such a sweatshop that you need to consider if AI really saves that much time for its cost. Larger studios are dabbling, smaller ones use sparingly.
No, North/South American slop is fully focused on the hyper-casual market. It's fueling thousands of asset flips for quick mobile games or copying indie games into Roblox/Fortnite. That's where the effort (or lack thereof) is going.
Of course, a "Japanese Minimal Poster" has a sakura and a stylized flag of Japan, duh
A human designer would probably think that "Japan -> sakura" and "Japan -> Japanese flag" are way too obvious, too banal, too stereotypical, and, most importantly too boring. And then they would probably sit for a while and try to think of something fresher and less clichéd.
But AI has absolutely no problem with going with the cheesiest, most overused trope.
Well of course Spring + Japan = Sakura. In a way the model would be faulty if it didn't reach for that cliché. That's what it's meant to do.
If you want originality, you need to supply it. AI fills the vacuum with the obvious thing.
And in a way that's a feature. If I was creating a poster myself I'd think "nah, can't use sakura it's too obvious". AI gets you past that hurdle. "Yeah, we used the cliché, it looks nice, let's move on".
This is if it's for a school fayre, village fête, etc. - brilliant originality isn't the goal. But it's nice when your poster doesn't look the same as three other posters on the same noticeboard (I have seen this).
If brilliant originality is needed, a human has to bring it. Although an LLM with the temperature turned up can offer some nice seeds.
I like that a lot.
Your promotional poster for a community gathering should not be subverting the western gaze on Japanese culture, or any other concept from art criticism 101.
It's supposed to get average people in your neighborhood to glance at it for 5-10 seconds and say, "cool looks like a good time"
I've never been in a cliché-looking restaurant that is actually decent.
Meanwhile, the best restaurants I know have, at best, a flag or some kind of small drawing to give a clue about their nationality, but otherwise they look like a regular local one.
A society that values culture is taking the extra 3 minutes to think of or look up some Japanese iconography that would make the poster a bit more interesting than a sakura even if brainless "average" people cannot figure out how it is relevant to Japan, the hope being that all of us learn and appreciate these things a bit more.
If you named a Japanese artist or style rather than giving an adjective derived from a country, you might get something that wasn't national wank.
Yes, a human might do this step for you. A mediocre one might not.
An artist (even a mediocre one) almost certainly would do this step for you
It showed whoever did it had no clue about East Asia or Chinese script...
But there’s another reason it drives people crazy - it’s low effort trying to present as high effort. If the sign was simple Comic Sans then it would at least be charmingly honest.
Because there's no correlation between the ability to organise a village event and the graphic design skills. (Apart from "it's been so successful we can splash money on a design agency") Maybe someone actually liked it and thought it's enough. I've seen groups overthinking posters and it felt similar to groups at uni overthinking funny names instead of doing the work that actually mattered.
To be clear, I'm not saying those designs are good, just that most of the time the design is not the point and minimum effort above "Times New Roman 12pt" is what many people always wanted to do.
Which could be an important signal for you to decide if that's the kind of event you want to go to. Maybe the comic sans fayre is preferrable to some.
Also just because someone used AI doesn't mean they didn't put in effort, so I don't think reflexive rejection of any AI smell is the answer. Sure, at work in a corporate white collar job where you have so many talentless strivers looking for any shortcut to climb the corporate ladder, raw AI smell actually is a highly valuable negative signal. But when it comes to local event organizers for example, there's a realness and human factor there that goes beyond anything a programmer or designer in a "scalable" context does with or without AI. We need to give our local humans grace, because humans are what it's all about.
Beer? The first example is about a beer festival. People go there to drink beer, not to see posters. A blank piece of paper that says 250 kinds of beers would get more excitement than any AI or handcrafted poster.
At the top of the page we have a deformed wireframe sphere. A wireframe sphere is stylistically appropriate, but the incorrect rendering is not. The "CGI" aesthetic requires obviously computer generated lines, which in the 90s meant accurate and regular lines.
Next we have a messed-up stellated polyhedron, and a messed-up dot pattern. These also fail for the same reason. The main 3D rendering is also obviously broken, as are many other small details.
But the biggest failure is the complete misunderstanding of the culture. 90s DnB was absolutely not about "good vibes". The smiley face logo is completely inappropriate; that's associated with late 80s/early 90s rave culture, pre-DnB era. 90s DnB was much darker and edgier in tone. The scene was almost exclusively male, and it maintained a aggressive vibe carried over from jungle.
A 90s DnB event would never advertise "bringing communities together". Audiences would be repelled by such messaging. This is despite it actually doing just that, as the scene was racially integrated in a way that mainstream music at the time was not. If there's going to be pro-social messaging on the poster it has to be there only implicitly.
No, you silly geese. What you are able to spot is somebody using AI poorly. That's not you developing taste. It's the equivalent of being able to tell something is photoshopped because somebody used a default brush poorly, or masked something poorly and then confounding using Photoshop with using Photoshop poorly.
You have absolutely no way of telling when a good designer created something entirely using AI (unless they are fine with you knowing that) and that has always been true.
I do have one way of telling: my wife's a designer, and she has many artist and designer friends so I see how they work first hand. AI is largely used for edits that need to be done quickly rather than from-scratch generation.
You talk about aesthetics but that's very secondary to communicating the precise thing you want to communicate. AI just isn't there.
Who is imagining that?
> No, you silly geese. What you are able to spot is somebody using AI poorly. That's not you developing taste.
Again, I'm not really sure that the 'spotting AI' endeavour is always supposed to be a flex of someones own taste.
> You have absolutely no way of telling when a good designer created something entirely using AI (unless they are fine with you knowing that) and that has always been true.
I have trouble parsing your entire comment, but you have lost me completely at 'always been true'. I don't know how many hours your 'good designer' would waste on creating only with AI something able to fool everybody 2 years ago. It would surely be too many to be practical.
(Granted, given that you always needed some way of steering the AI and a harness around it, defining "entirely" in this context is a separate, debatable exercise)
Speaking only for myself, that is absolutely accounted into my despair when I see an AI poster. Not just the fact that we're having a wide range of cultural and regional artifacts being stamped out and homogenized by the convenience of AI posters, but the fact that I'm only able to point them out right now because the public backlash is somewhat limited to the online sphere, so most people are okay with the default result it spits out. And we're one default ChatGPT/Claude "curated diversified aesthetic selector" feature away from making my current discernment completely useless.
Of course there's an argument of "if it's so good you can't tell, is there really a problem?", but here I'm responding specifically to the argument of a negative reaction to AI posters not taking the above into account.
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